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A one-stop-shop for professionals interested in applying cutting-edge behavioural science to real-world problems

We offer a challenging and immersive learning experience, where you will be taught by UCL’s world-leading behavioural scientists. By the end of this workshop, you will be able to apply key insights to everyday contexts and problems in your organisation.

• The power and limits of social influence
• The rules of social relationships and why brands and organisations need to follow them
• How to make better group decisions
• Getting to grips with neuromarketing
• Why everyone is biased and what you can do about it

New dates to be announced. This can be commissioned forÌýa group at any time.

Who is it for?

This workshopÌýis aimed at people who:

• Occupy consumer-facing roles.
• Design behaviour-change interventions, including policy makers.
• Work inÌýadvertising and brand-management.
• Work in performance management, including human resources.

All attendees will receive a Certificate of Participation upon completion.

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Fees

Please contact Changing MindsÌýfor more information on fees.

Testimonials

Celine Chew, Straits Interactive: "The inaugural program "Changing Minds" exceeded all expectations. The presenters/researchers were all fun, engaging. The content was interesting, relevant, more importantly current and provided food for thought."

Lindsay Schreiber: "This course was an excellent taster in bringing the worlds of cutting edge practical behavioural science and corporate life together! I highly recommend it!"

Kristen Hyde: "The Changing Minds: Influence course is perfect for professionals with a hunger for learning more about the psychology behind why people make choices. If you work in Marketing, Advertising, Human Resources, Legal - any role where you are working directly with people - you will benefit from this course's teaching in understanding how and why people tick."

Emily Palmer, Pulse: "I thoroughly enjoyed this course. It was fascinating, challenging and insightful from the very first piece of reading to the last session. There was a good variety of sources - articles, videos, case studies - and the online live sessions were engaging and enjoyable. It was clear that the trainers were experts in their field and had put a lot of thought and consideration into the sessions as well as the pre-reads and additional resources. The topics were complementary and gave a solid introduction to those that were new to the subject area, whilst still giving opportunities to those better versed to expand their knowledge and thinking. It was truly eye-opening and has changed the way I approach my work."