Description
This module introduces students to how organisations use data and analytics to create value and improve performance, trains them to use selected statistical data analytics and data mining tools, and introduces them to elements of the statistical theory and algorithms that underpin those tools.
The context for the module is management in complex, innovation-intensive, data-driven environments. The explosion in the volume and range of internal and external data available to managers and the development of new data analytics tools is having a major impact on how people identify, formulate and solve management problems.
During the module, students will work with data sets from a variety of organisations and industries, and will become proficient users of R, an open-source statistical software package used by data scientists around the world.
Module deliveries for 2024/25 academic year
Last updated
This module description was last updated on 19th August 2024.
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