Records Retention Schedule for files relating to external and public relations.
External and public relations is made up of the following headings:
- 8.1 Public relations
Ref Record group Examples Trigger Retention Citation Notes 8.1.1 Complaints from members of the public, the internal handling of these complaints and the responses provided. Ìý Last action on complaint. 1 JISC Ìý 8.1.2 Planning and impact/results of public events and official visits. Ìý Completion of event. 3 JISC Ìý 8.1.3 Organisation and administration of public events and official visits. Ìý Completion of event. 1 JISC Ìý - 8.2 Media relations
Ref Record group Examples Trigger Retention Citation Notes 8.2.1 Media enquiries, the internal handling of these enquiries and responses provided. Ìý Last action on enquiry. 3 JISC Ìý 8.2.2 Monitoring and analysis of media coverage of the institution. Ìý Current. 5 JISC Ìý 8.2.3 Planning and organisation of media briefings and interviews. Ìý Date of briefing. 1 JISC Ìý 8.2.4 Transcripts of media briefings and interviews. Ìý Date of interview. 5 JISC Ìý 8.2.5 Press releases and cuttings. Ìý Creation. 5
REVIEWUCL Ìý - 8.3 Marketing
Ref Record group Examples Trigger Retention Citation Notes 8.3.1 Records documenting the design of the institution's corporate identity marks (logos etc.) and the development of style guides for use of these. Ìý Superseded. 0 JISC Ìý 8.3.2 Development, placement and impact of advertisements. Ìý Superseded. 5 JISC Ìý 8.3.3 Design, implementation and review of marketing campaigns. Ìý Completion of campaign. 5 UCL Ìý - 8.4 »Ê¼Ò»ªÈË relations and fundraising
Ref Record group Examples Trigger Retention Citation Notes 8.4.1 Records containing personal data on alumni, donors, volunteers and prospects. Ìý While the relationship is active or the data is required under statutory obligation (e.g. Donations records will be kept for a minimum of 6 years and until the relationship with the constituent is no longer active). 0 JISC All contact with »Ê¼Ò»ªÈË should be referred to OVPA for guidance. - List of citations
UK and EU statutory guidanceÌýÌý Ìý
- JISC: Model records retention schedule 2019.